"Good to Great" Book Review
Daniel Crosby • January 22, 2025
“Good to Great” by Jim Collins is a really fun read, at least it is if you’re a business, leadership, personal growth nerd like me.
He did an enormous research study about why some companies are good and why some go on to greatness. You’ll recognize nearly every company and brand he refers to.
But you don’t have to own or lead a business to gain value from this book. It’s easy to adapt the principles for personal growth as well.
Here are 3 snippets of principles he teaches:
First Who Then What – Focus on getting the right people on your team and then decide what direction you’re going to go. Personally, how about that in terms of dating and friendships? The people we surround ourselves with can either elevate or detract from our life goals.
Confront the Brutal Facts – Especially in the south, where I live, people want to be “nice.” In fact, they sometimes want to be so “nice” they end up lying right to your face. Part of success is finding the truth. How valuable in business and relationships would it be to have someone by your side who states the truth and confronts you with the facts every single time?
A Culture of Discipline – We’ve all admired people who seem to have immense self-discipline whether it’s work ethic or personal health. The same is true in business. Setting a standard and abiding by it is crucial to success of moving from good to great. When we waver on our standards that’s when we get shaky and lose focus.
So if you’re like me and your life is pretty good but you’d like for it to be truly great, then you have to go grab this one. “Good to Great” by Jim Collins.

Level 1b: Self-Trust After betrayal, many people don’t just lose trust in their partner, they lose trust in THEMSELVES. “Did I miss the signs?” “Was I naive?” “Can I ever trust my own judgment again?” Rebuilding self-trust is not about becoming fearful or suspicious of everyone. It’s about reconnecting with your perceptions, instincts, and internal signals and learning to respect them again. Maybe you sensed something was off but talked yourself out of it to preserve the relationship or the family. That doesn’t mean you’re bad it means you were trying to do the right thing and ended up getting bit. This level runs through EVERY stage of trust rebuilding. Even as your partner becomes more consistent, your work is to begin to listen to your inner self again. When self-trust grows, you’re no longer relying entirely on your partner’s behavior to feel safe. You begin to carry safety inside yourself again. For the partner who caused the harm: Be patient. Support your partner in regaining confidence in their own feelings and reality. Avoid defensiveness, minimizing, or anything that resembles gaslighting. For the betrayed partner: Practice trusting your instincts and emotional responses. Recall times when you listened to your gut well. Reestablish what you will and will not accept in a relationship and honor those boundaries consistently.

Level 1: Fractured Trust After a betrayal trust shattered. People in this level say, “Everything feels broken. I don’t know if I can ever trust again.” That makes sense, because betrayal doesn’t just hurt your heart; it disrupts your sense of reality and safety. But you’re still here; still considering what repair might look like. The fact that you haven’t walked away entirely says there’s a part of you that hopes healing might be possible. Level 1 is not about forgiveness or resolution. It’s not about moving on. It’s about honesty, stabilization, and finding safety again. This is also a time to avoid impulsive emotional decisions. You don’t have to decide the future today. You just have to survive today and take good care of yourself. You don’t have to know yet whether trust can be rebuilt. Right now, the only question is: Can we create enough safety for healing to begin? And that… is a powerful place to start. For the partner who caused the harm: Acknowledge the pain without defending, minimizing, or explaining it away. DO NOT SAY: “I didn’t mean to,” or “It wasn’t that bad,” or “You’re overreacting.” SAY THIS: “I see the damage. I take responsibility. I’m willing to repair.” Your tone, attitude, and consistency matter more than your words right now. For the betrayed partner: Your work is not to “get over it,” but to let the pain be real without letting it control your life. Try not to distract or numb yourself to the point that you can’t feel anything. This is where trusted friends, a good therapist, or a pastor can come alongside you to help.

Before we jump into the Levels of Trust, it's important that we have a good working definition of how to rebuild trust. "AUTHENTIC CONSISTENCY WITH TRANSPARENCY OVER TIME" Authentic - This cannot be manipulative, spiteful, fake, or contrived. It is humble, cheerful, and freely given. Consistency - Tell me what you're going to do and then do it. Transparency - Whatever you do, do it wide open. No hidden actions, agendas, or ulterior motives. Time - Do it over and over again for as long as it takes. Focus on this definition as we jump into the Levels next time!

